RonO’s vast experience in Production, Event Management, Advertising and Digital Convergence creates a dynamic combination that has helped him to earn recognition as one of the pioneers of today’s technology revolution.
As a respected member of the production, advertising and technology community, RonO has advised staff at Oprah’s Harpo Productions, about how to incorporate interactive media, future IT strategy, and Dconvergent technology into the various media channels of their business.
During the Presidential Campaign of 2000, the State of Florida hired RonO to produce the State of Technology address for Governor Jeb Bush. Through the use of interactive media, live webcasting and Dconvergent technology, this media event allowed the world to see why the State of Florida has become the leader in utilizing the latest in technology to run state government.
Before this event, Mr. Polito produced a full-scale public relations campaign, along with a national media event, that simultaneously, branded and launched MyFlorida.com as the official state portal for Florida’s citizens and state employees to interact with state government.
Over the years, RonO has been brought into advertising agencies such as BBDO/Chicago, Chiat Day, DDB Needham, and others, to act as Producer to create commercials for McDonald’s, Kahlua, Chevy, Equal, KFC, Sears, and Sony, just to name a few.
Previously, RonO served as Executive Producer for Swell, where from 1988 until 1998, he guided a small business into a multimillion dollar enterprise. His leadership and innovation with marketing, facility management, and technology implementation, transformed Swell to become the leader of the postproduction community of Chicago.
In the early 1990s, before the concept of nonlinear editing was accepted and understood in the advertising and film community, Ron forged the trail with a company called AVID Technology, which is now the standard by which most films, music videos, commercials and television shows are creatively edited. Becoming one of the first to embrace and incorporate the idea of creatively editing commercials and films with a computer, Ron led the way to placing the technology into the mainstream of the Chicago production and advertising market.